Chile is a market that is small in volume but high in value: it has the highest GDP per capita in South America, over one million formal companies, and levels of banking penetration and SaaS adoption that industry studies place at the top of the region. Chilean buyers are used to purchasing software and digital services, including from foreign providers.
That maturity changes the rules of prospecting. Business culture is formal and buying processes are structured: evaluation committees, vendor comparisons and, in the public sector and large corporations, formal tenders. Sales cycles run longer than elsewhere in the region, but ticket sizes and retention rates more than make up for it.
Activity is concentrated in Santiago, which generates around 40% of national GDP and hosts most corporate decision makers, so geographic targeting is straightforward. At Desorbitante we run this market from Madrid, taking advantage of a time difference of just 4-5 hours, with campaigns that respect Chilean tone and process.
Chilean decision makers are used to evaluating vendors in writing, so a sober email with a clear value proposition, numbers and a comparable case performs very well. Tone matters: formal, respectful, no hyperbole; corporate filters are demanding and your sending infrastructure has to be flawless.
Chile has one of the highest LinkedIn penetration rates among professionals in Latin America, and executives actively use it to vet whoever writes to them. A polished profile, serious content and brief, respectful messages open conversations that email alone cannot.
Unlike other markets in the region, in Chile WhatsApp enters the relationship later: it is used once trust exists, not to open. Calling does perform in mid-size and large accounts, almost always through gatekeeping assistants, so your script and your credibility in the first minute are decisive.
Chilean buyers research before talking to sales: they compare options and look for pricing and local references. Comparison pages, case studies with regional clients and transparent pricing pages rank well and shorten cycles, because the committee arrives at the first meeting with its homework done.
Indicative cost ranges per channel in Chile: it is a more expensive market than its neighbors, but ticket sizes and retention justify it.
| Channel | Indicative cost | Note |
|---|---|---|
| Cold email | US$100-250 per meeting | With verified data and a formal tone |
| LinkedIn outbound | US$150-350 per meeting | Strong in corporate and SaaS |
| Cold calling | US$120-300 per meeting | Requires a script and assistant gatekeeping |
| Paid (Google/Meta) | US$40-100 per lead | High CPC for B2B terms |
| SEO and content | US$30-80 per lead | Mid-term, a market that researches |
Ranges in US dollars (US$), indicative and based on industry studies and our own campaigns; your actual cost depends on your ticket size and segment.
For decades, prospecting in Chile was governed by Law 19.628 of 1999, a permissive framework with little enforcement. That has changed: Law 21.719 completely modernizes data protection, creates the Personal Data Protection Agency and brings the Chilean regime close to the European GDPR, with lawful bases, strengthened rights and significant fines for non-compliance.
For B2B, the good news is that the new framework recognizes legitimate interest as a basis for processing professional contact data, always with transparency, the right to object and a record of each processing activity. We already operate to GDPR standard from Spain, so working Chile under Law 21.719 requires no adaptation: clear identification, opt-out in every message and active suppression lists.
Between US$1,500 and US$6,000 per month depending on scope: basic demand generation sits at the lower end of the range and a full multichannel operation at the higher end. Our plans start at €1,300 per month (around US$1,400) and include data, infrastructure and execution.
Yes, and especially well when the message is formal, brief and backed by numbers: Chilean decision makers naturally evaluate vendors in writing. What gets penalized is an aggressive or overly casual tone and sloppy infrastructure, because Chilean corporate filters are among the strictest in the region.
Not for most B2B services: you can prospect, sell and invoice from abroad, and the Chilean market is used to hiring international providers. The exceptions are public tenders and some large corporate contracts, where a local partner or subsidiary is advisable.
It professionalizes it rather than banning it: the new law brings Chile close to the GDPR, requires a lawful basis, transparency and opt-out, and creates an agency with real enforcement powers. Well-executed B2B prospecting (legitimate interest, professional data, immediate opt-out) remains viable; opaque mass spam does not.
Yes, if your ticket size justifies it: Chile makes up for its size with the highest purchasing power in South America, mature buyers and stable contracts. On top of that, almost the entire relevant market is concentrated in Santiago, so you can cover it with shorter lists and more precise campaigns than in larger countries.
Tell us who you sell to in Chile and we will prepare a plan with data, channels and concrete goals. From €1,300/month, no lock-in.
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