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Strategies, data and best practices to grow your business. Prospecting, email marketing, lead generation and sales, with no textbook theory.
Featured articles
FeaturedB2B Marketing Agency: What It Does and What It Costs
What a B2B marketing agency actually does, what it costs in Spain and LATAM (real pricing), when NOT to hire one and the red flags to avoid.
FeaturedGEO: How to Get ChatGPT to Recommend Your B2B Company
What GEO (Generative Engine Optimization) is and how to appear in ChatGPT, Perplexity and Gemini when a B2B decision maker asks about vendors like you.
FeaturedB2B Prospecting: the complete guide for 2026
What B2B prospecting is, why it matters more than ever, and how to build, step by step, a strategy that fills your pipeline predictably. The definitive guide.
All articles
How much to spend on B2B paid media: budget by channel
How to size your B2B paid media budget from your goals, split it by funnel stage (Google, Meta, LinkedIn, TikTok) and when to scale without spiking CAC.
LinkedIn Ads for B2B: when to invest without burning budget
LinkedIn Ads in B2B: real CPCs, formats that work, how to target by role and company, and when it beats Google and Meta.
TikTok Ads for B2B: does it make sense in 2026?
TikTok Ads in B2B: when it works, formats, costs, which sectors fit and how to measure it without fooling yourself with vanity metrics.
B2B Marketing Agency: What It Does and What It Costs
What a B2B marketing agency actually does, what it costs in Spain and LATAM (real pricing), when NOT to hire one and the red flags to avoid.
B2B Lead Generation Cost in 2026: Real Benchmarks
How much B2B lead generation costs in 2026: CPL by channel in Spain and LATAM, cost per qualified meeting and whether in-house or agency wins.
Selling to Companies in LATAM from Spain: B2B Expansion 2026
How to sell to companies in LATAM from Spain (and the other way): typical mistakes, which countries to prioritize and a 90-day B2B expansion plan.
GEO: How to Get ChatGPT to Recommend Your B2B Company
What GEO (Generative Engine Optimization) is and how to appear in ChatGPT, Perplexity and Gemini when a B2B decision maker asks about vendors like you.
ABM in Spain and LATAM: The Practical 2026 Guide
What account based marketing is, when it makes sense and how to build an ABM program step by step to win key B2B accounts in Spain and LATAM.
B2B Prospecting: the complete guide for 2026
What B2B prospecting is, why it matters more than ever, and how to build, step by step, a strategy that fills your pipeline predictably. The definitive guide.
How to multiply your reply rate in B2B prospecting
A campaign does not fail from one big mistake, but from many small oversights. The guide to multiplying your reply rate, with the 7 that sink it most.
How to define your ideal customer profile (ICP)
Your ideal customer profile decides who you contact, what you say and how much budget you burn. The complete guide to building an actionable ICP, with scoring.
B2B email deliverability: the guide to reaching the inbox
Deliverability is the invisible foundation of email: if you fail here, not even great copy saves you. A jargon-free guide: authentication, domains, warm-up.
Demand generation vs lead generation: the definitive guide
They are used as synonyms, but they solve different problems. Confusing them wastes budget in the wrong place. The guide to using and coordinating each.
B2B Multichannel Prospecting: a 14-day cadence guide
Multiple channels do not mean more noise. Coordinated well, they mean the right message in the right place. The full guide, with a 14-day cadence to copy.
GDPR and B2B Prospecting: the practical guide
There is a myth that GDPR bans outbound in Europe. It is not true: what it requires is judgment. The practical guide to prospecting compliantly.
B2B Cold Email: how to write one people want to answer
The anatomy, line by line, of a cold email that does not look like a cold email. With a bad-to-good rewrite, a follow-up sequence and a template to copy.
The 5 B2B Pipeline Metrics That Really Matter
It is easy to drown in dashboards full of numbers that change no decision. These five metrics do, with their formulas and reference ranges.
B2B Intent Signals: how to spot who is about to buy
Getting to whoever is already researching your category first is the invisible advantage of B2B. How to detect it, prioritize it and use it.
B2B Referrals: Why They're No Longer Enough to Grow
Referrals drive ~20 % of B2B leads at the lowest CPL, but they don't scale. How to build predictable B2B growth without giving up referrals.
AI Sales Automation: 5 Workflows That Pay for Themselves
AI sales automation for B2B SMBs: 5 workflows that pay for themselves in 2026, from data enrichment to reactivating your dormant CRM contacts.
The 3 KPIs Your Board Will Watch After the Round
The 3 KPIs your board will watch in the 90 days after the round: 3-4x pipeline coverage, CAC payback and velocity, with 2026 Series A benchmarks.
B2B Agency or In-House Sales Rep? The Real Math (2026)
B2B agency or in-house sales rep? The real math with 2026 data: fully loaded cost, ramp-up, turnover and cost per qualified meeting compared.
B2B Acquisition Channels: Where to Start in 2026
B2B acquisition channels by industry: real ROI data (SEO 748%, email 36-42 dollars per dollar) and which channel to switch on first without burning budget.
B2B Digital Marketing in 2026: The Strategic Guide
B2B digital marketing in 2026: trends (AI, first-party data, dark funnel), a step-by-step strategy from the ICP, a layered stack and the KPIs that matter.
Automating B2B Marketing With AI: 2026 Practical Guide
How to automate B2B marketing with AI: tool categories, use cases with real numbers (-78% production time) and a plan to start without breaking anything.
B2B Growth: 10 Levers That Work in 2026
B2B growth in 2026: 10 proven levers (referrals, long-tail SEO, partnerships, retargeting) with real public cases and the ICE framework to prioritize.
Google Ads vs Meta Ads for B2B: When to Use Each in 2026
Google Ads vs Meta Ads for B2B: real CPCs and CACs, when to use each platform, a full-funnel strategy and the mistakes that burn ad budget fast.
B2B Lead Generation: How to Build a System That Scales
How to build a B2B lead generation system that scales: 4 pillars, conversion benchmarks and a 90-day plan focused on qualified meetings, not volume.
B2B Marketing ROI: How to Measure It Properly in 2026
How to measure B2B marketing ROI: formula, metrics by channel, attribution in long sales cycles, common mistakes and the dashboard your board gets.
AI Chatbots for B2B: Qualify Leads and Book More Meetings
AI chatbots for B2B: how to qualify leads, resolve tier-1 support and book meetings automatically, with real ROI data, costs and platform picks.
B2B SEO in 2026: The 7 Trends That Decide Who Gets Found
B2B SEO in 2026: the 7 trends deciding who shows up on Google and in LLMs, and how to turn organic traffic into intent signals for your pipeline.
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