01
What an intent signal is
And how to tell the strong ones from the weak ones.
Resource hub / Guide
Intent signals: spot who's about to buy
How to identify and prioritize the accounts entering their buying window so you reach them first, with internal signals, external signals and an actionable playbook.
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Reaching a prospect when they first start to have the problem, and not months later, changes everything. Most companies make contact too late, when there is already a preferred vendor.
This guide shows you which signals to watch, how to capture them without a large data team, how to cross them with fit to prioritize and how to act in time with a ready-to-use playbook.
Want to understand what they are and how to spot them first? Read the article B2B Intent Signals: how to spot who is about to buy.
Timing beats the message. You can write the best email in the world, but if you arrive once they have already decided, it does not matter. Reading intent signals is what puts you in front at the right moment.Nicolás Stocchero · Managing Director
Contents
What's inside the guide
02
Internal and external signals
From your website and CRM, and from the market.
03
The intent by fit matrix
Where to put your best effort.
04
How to capture them
Without a large data team behind you.
05
Prioritize and act in time
Be first to reach the buying window.
06
A playbook to get started
Steps to turn it on this very week.
Key figures
70%
of the buying process has already happened before talking to sales.
cross
2
axes: buying intent and fit with your ICP.
x3
more conversion when you reach out within the buying window.
be the
1st
makes the difference: the first to arrive usually wins the deal.
review signals every
7
days so you never miss an account's buying window.
turn it on in
1
week with the actionable playbook included in the guide.
In the guide
2 types of signals
1 intent by fit matrix
1 actionable playbook
Internal and external signals
How to prioritize accounts
18 actionable pages
FAQ
Frequently asked questions
What is a buying intent signal?
It's a sign that an account is entering its buying window. There are internal signals (from your website and CRM) and external ones (from the market), and the guide shows you how to tell the strong ones from the weak ones.
Why does reaching an account in time matter?
Because 70% of the buying process has already happened before talking to sales, and most companies make contact too late, when there's already a preferred vendor. The first to arrive usually wins the deal.
How much does reaching out within the buying window improve conversion?
Reaching out within the buying window triples conversion. Timing beats the message: the best email in the world doesn't matter if you arrive once they've already decided.
How do you prioritize accounts with intent signals?
By crossing two axes: buying intent and fit with your ICP. The intent by fit matrix tells you where to put your best effort.
How often should you review intent signals?
Every 7 days, so you never miss an account's buying window.
Do you need a data team to capture intent signals?
No. The guide explains how to capture them without a large data team behind you and includes an actionable playbook to turn it on in one week.
What does the guide include?
18 actionable pages with the two types of signals (internal and external), the intent by fit matrix, how to prioritize accounts and a playbook to get started this very week. You download it as a PDF by leaving your name and email.
We are Desorbitante
From day one we have helped B2B companies transform the way they generate new business.
We combine human judgment, our own technology and live data to design multichannel campaigns that help you sell more.
We activate your ideal prospects with personalized outreach, read the intent signals and introduce them to you when they are ready to talk sales.
We are a B2B lead generation agency with a difference: we build sustainable systems, designed for the long term, not one-quarter campaigns.
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