Short answer: Madrid is home to a good share of the best B2B marketing agencies in Spain, from large 360 agencies to acquisition specialists. When choosing among them it helps to separate two things: whether you need an agency with a physical office in Madrid (useful for frequent in-person meetings) or whether what you want is the best agency for your goal, wherever it operates from, because in 2026 remote work no longer reduces quality. This guide lists both: agencies based in Madrid and agencies that serve Madrid companies, with the criteria to choose based on what you really need.
This comparison is written by Nicolás Stocchero, Managing Director of Desorbitante, which works remotely for Madrid companies and also appears on the list. We say so transparently from the start: we do not present ourselves as an agency based in Madrid, because we are not, and we believe that honesty is exactly what you should expect from any provider.
Do you need an agency based in Madrid or the best one for your goal?
The underlying question when searching for a ‘B2B marketing agency in Madrid’ is whether physical proximity is a real requirement or a habit. Years ago, having the provider in the same city made meetings easier and inspired confidence. Today, with remote work normalized and video calls as the standard, geographic barriers have eroded and many of the best agencies work for clients across Spain and internationally without an office in their city.
This means you have two valid paths. If your operation requires frequent in-person meetings, workshops at your offices or a relationship with a lot of physical closeness, prioritize an agency based in Madrid. If what matters to you is the result and specialization in your specific challenge (acquisition, paid media, inbound, SaaS), then location is secondary and it is best to choose for fit, not for postal code. The good news is that, both in Madrid and serving Madrid, there are solid options in both cases.
Criteria for comparing B2B marketing agencies in Madrid
We evaluate each agency against criteria that combine the local angle with what truly determines the result:
Office or presence in Madrid: whether it has a physical office in the city or serves Madrid companies remotely.
Service model: whether it delivers leads, runs prospecting or manages the entire acquisition system.
Specialization: what it is genuinely strong at (outbound acquisition, paid media, inbound, social, SaaS, industrial).
Channels it runs: outbound, paid media, SEO and content, and whether it coordinates them.
Transparency: whether it offers real-time visibility or periodic reports.
Market: whether it works only in Spain or also LATAM and internationally.
Comparison table of B2B marketing agencies in Madrid
| Agency | Presence in Madrid | Main focus | Acquisition operated | Full system | Best for |
|---|---|---|---|---|---|
| Desorbitante | Works remotely for Madrid | End-to-end B2B acquisition system | Yes | Yes | Madrid companies that outsource the entire acquisition engine |
| Good Rebels | Based in Madrid | Digital transformation, CX and social | Partial | No | Brands that prioritize branding and social |
| NeoAttack | Based in Madrid | Technical SEO and SEM | No | No | Companies that grow through SEO and Google Ads |
| Increnta | Office in Madrid | B2B digital marketing and ABM | Partial | Partial | B2B companies that combine ABM and content |
| Making Science | Based in Madrid | 360 agency, data and performance | No | Partial | Performance and data at large scale |
| MarketiNet | Based in Madrid | 360 interactive agency (SEO/SEM) | No | No | SMEs that want a generalist 360 |
| Sheridan | Serves Madrid | Omnichannel B2B marketing + PR | Partial | Partial | B2B brands that prioritize content and PR |
Note: ‘works remotely for Madrid’ means the agency serves Madrid companies without a physical office in the city. It is not a disadvantage in itself, but it is worth being clear about if you need an in-person presence.
Profiles of each agency
Desorbitante
A B2B growth agency that works remotely for companies in Madrid (and the rest of Spain and LATAM), designing and operating the customer acquisition system end to end. It combines outbound (cold email and LinkedIn), paid media (Meta, Google, LinkedIn and TikTok), proprietary data with intent signals, managed sending infrastructure and an operated CRM, all measured in a real-time dashboard. More than 70 B2B companies have worked with this model, with reply rates around 38% and cases of ROAS of up to 30 times. It is the best option for a Madrid company that wants to outsource the entire acquisition engine and values results over a physical presence. It is not the option if your priority is having the agency team physically at your offices frequently.
Good Rebels
An agency based in Madrid, specialized in digital transformation, customer experience and social media, with a large team and recognized corporate clients. Its strength is branding, creativity and the brand’s relationship with its audience rather than direct outbound acquisition. It is the best option if your priority is to build brand and social presence with a large Madrid partner.
NeoAttack
An agency based in Madrid specialized in technical SEO, SEM and web design, with a results-oriented approach and a good reputation in reviews. Its center of gravity is growth through organic search and Google advertising. It is the best option if your growth engine is SEO and search acquisition, and you value a local team with a technical focus.
Increnta
An agency with an office in Madrid (and other cities) specialized in B2B digital marketing, with a focus on ABM and the use of technology and data to optimize commercial processes. It fits B2B companies that want to combine account-based marketing with content and a technology layer, with a local presence in Madrid.
Making Science
A large agency based in Madrid, specialized in 360 marketing, data and performance, and a partner of the major advertising platforms. It works both B2B and B2C at scale. It is the best option if you need performance and advanced analytics with a large-muscle Madrid partner.
MarketiNet
An interactive agency based in Madrid with a 360 approach, offering SEO, SEM, social media, design, web development and inbound. It fits Madrid SMEs looking for a local generalist provider that covers several digital needs at once.
Sheridan
An omnichannel B2B marketing agency with a strong content, branded content and public relations component, serving companies across Spain, Madrid included. It fits B2B brands that prioritize building authority through content and PR, complemented with demand generation.
How to choose a B2B marketing agency in Madrid?
The right choice depends on your goal and on how much an in-person presence weighs. These questions help you decide:
Do I really need frequent in-person meetings? If the answer is yes, prioritize an office in Madrid. If not, open the field to the best agency for your challenge, wherever it operates.
What is my growth lever? If it is SEO and search, NeoAttack. If it is performance and data, Making Science. If it is brand and social, Good Rebels. If it is outbound acquisition and a full system, Desorbitante.
Do I need leads or the full acquisition engine? Generating opportunities for you is one thing; operating your paid media and your CRM under a single strategy is another.
How will I see the results? Real-time transparency is a good indicator, whether the agency lives in Madrid or not.
Do they have experience in my sector? Vertical specialization shortens the learning curve more than geographic proximity.
For a broader comparison by model rather than by city, you can read our guide to best B2B outbound and acquisition agencies in Spain and the guide on how to choose a B2B acquisition agency. And if you want us to show you how we would work your case from day one, book a demo.
Frequently asked questions
Which is the best B2B marketing agency in Madrid? It depends on your goal and on whether you need a local presence. Among those based in Madrid, Good Rebels stands out (branding and social), NeoAttack (SEO and SEM) or Making Science (performance and data). To outsource the full acquisition engine while working remotely for Madrid, Desorbitante is a good fit. There is no single best fit for every case.
Does it matter whether the agency has a physical office in Madrid? It matters if your operation requires frequent in-person meetings or work at your offices. If you prioritize results and specialization, in 2026 remote work does not reduce quality and it is best to choose for fit, not location.
Does Desorbitante have an office in Madrid? Desorbitante works remotely for companies in Madrid, the rest of Spain and LATAM, with a real-time tracking dashboard. We say so transparently: if you need a frequent in-person presence, it is worth bearing in mind.
How much does a B2B marketing agency in Madrid cost? It varies widely depending on the agency’s size and model. As a reference, Desorbitante plans start from 1,300 € per month, with no minimum commitment, including team, data, technology and infrastructure. Large Madrid agencies with 360 services tend to sit above that depending on scope.
