01
Domain authentication
SPF, DKIM and DMARC, explained without the jargon.
Resource hub / Guide
Email deliverability checklist
Everything you need to review to land in the inbox and not in spam: authentication, domains, warm-up and list hygiene.
Download the guide
The best copy is worthless if your email lands in spam. Deliverability is the most ignored part of prospecting and the one that quietly costs you the most performance.
This checklist gathers, in order, everything you need to take care of so your messages always get through: domain authentication, dedicated mailboxes, a healthy warm-up and a clean list.
Deliverability isn't magic, it's maintenance. Those who look after authentication, warm up their mailboxes and keep the list clean reach the inbox. Those who don't are writing to no one. It's the checklist we run on every account.Alex Cova · Growth Marketing Manager
Contents
What's inside the guide
02
Dedicated domains and mailboxes
How to protect your main domain from cold sending.
03
Warm-up
The schedule to ramp up volume without burning accounts.
04
List hygiene
The bounce and complaint thresholds you must not exceed.
05
Content and reputation
What triggers the filters and how to avoid it.
06
The complete checklist
Everything above in a list you can follow today.
Key figures
16%
of emails never reach the inbox because of poor deliverability.
protect it with
3
authentication protocols: SPF, DKIM and DMARC set up correctly.
98%
delivery is the target for a healthy, well-warmed account.
warm up for
3-4
weeks of warm-up before ramping up send volume.
don't go over
3%
in bounces as your ceiling; above that, your reputation drops.
use
1
dedicated mailbox per cold sending block.
In the guide
3 authentication protocols
1 warm-up schedule
1 complete checklist
Thresholds for bounces and complaints
Dedicated mailboxes
18 actionable pages
We are Desorbitante
From the very beginning we've helped B2B companies transform the way they generate new business.
We combine human judgment, our own technology and live data to design multichannel campaigns that help you sell more.
We activate your ideal prospects with personalized outreach, read intent signals and introduce them to you when they're ready to talk sales.
We're a B2B lead generation agency with a difference: we build sustainable systems, designed for the long term, not one-quarter campaigns.
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