01
Consent vs legitimate interest
Which legal basis B2B relies on.
Resource hub / Guide
GDPR in prospecting: a compliance guide
Prospect compliantly and fear-free: legal bases, legitimate interest, transparency, rights and a practical compliance checklist.
You get the PDF instantly. No spam.
There's a myth that GDPR bans outbound in Europe. That's not true: what it requires is doing it with judgement, transparency and a solid legal basis.
This guide clarifies what you can do, what you rely on legally, what to include in every email and how to make your prospecting scare-proof, with a practical checklist. It is not legal advice.
Want to understand the reasoning behind each point first? Read the article GDPR and B2B Prospecting: the practical guide.
GDPR is not the enemy of well-done prospecting: it's the enemy of spam. If you have a clear legal basis, you're transparent and you respect opt-outs, you can prospect with peace of mind. This guide makes you scare-proof.Alex Cova · Growth Marketing Manager
Contents
What's in the guide
02
Your legitimate interest assessment
The questions you should document before launching.
03
What to include in every email
Transparency, identity and a clear opt-out option.
04
Rights and opt-outs
How to handle them fast and without friction.
05
Data and retention
What you store, for how long and with what security.
06
Compliance checklist
Everything above in one actionable list.
Key figures
1
clear legal basis is the only thing you truly need to prospect in B2B.
document your
1
legitimate interest assessment, documented, before launching campaigns.
100%
of emails must identify you and offer an easy opt-out.
handle opt-outs within
72h
at most is reasonable to handle an opt-out or a rights request.
keep only
what's needed
in data and only for as long as strictly necessary.
all in
1
checklist ready to follow step by step.
Inside the guide
1 legal basis explained without jargon
1 assessment of legitimate interest
1 compliance checklist
What to include in every email
Rights and opt-outs
18 actionable pages
FAQ
Frequently asked questions
Is B2B cold email legal under GDPR?
GDPR does not ban B2B outbound in Europe, even though it's a widespread myth: what it requires is doing it with judgment, transparency and a solid legal basis. This guide is not legal advice.
Which legal basis does B2B prospecting rely on?
On consent or legitimate interest: the only thing you truly need is a clear legal basis. The guide compares the two and explains how to document your legitimate interest assessment before launching campaigns.
What must every prospecting email include?
100% of emails must identify you and offer an easy opt-out: transparency, the sender's identity and a clear opt-out option.
How quickly should you handle an opt-out?
The guide considers 72 hours at most a reasonable time to handle an opt-out or a rights request, quickly and without friction.
How long can you keep prospecting data?
Only for as long as strictly necessary, and keeping only the data you need. The guide explains what to store, for how long and with what security.
What does the guide include?
18 actionable pages: the legal basis explained without jargon (consent versus legitimate interest), your legitimate interest assessment, what to include in every email, how to handle rights and opt-outs, data retention and a compliance checklist. You download it as a PDF by leaving your name and email.
We are Desorbitante
From day one we've helped B2B companies transform the way they generate new business.
We combine human judgement, in-house technology and live data to design multichannel campaigns that help you sell more.
We activate your ideal prospects with personalized outreach, read intent signals and introduce them to you when they're ready to talk sales.
We're a B2B lead generation agency with a difference: we build sustainable systems, designed for the long term, not one-quarter campaigns.
Sales tips in your inbox
Subscribe to our weekly newsletter and get ideas to sell more, no spam.
