01
Consent vs legitimate interest
Which legal basis B2B relies on.
Resource hub / Guide
GDPR in prospecting: a compliance guide
Prospect compliantly and fear-free: legal bases, legitimate interest, transparency, rights and a practical compliance checklist.
Download the guide
There's a myth that GDPR bans outbound in Europe. That's not true: what it requires is doing it with judgement, transparency and a solid legal basis.
This guide clarifies what you can do, what you rely on legally, what to include in every email and how to make your prospecting scare-proof, with a practical checklist. It is not legal advice.
GDPR is not the enemy of well-done prospecting: it's the enemy of spam. If you have a clear legal basis, you're transparent and you respect opt-outs, you can prospect with peace of mind. This guide makes you scare-proof.Alex Cova · Growth Marketing Manager
Contents
What's in the guide
02
Your legitimate interest assessment
The questions you should document before launching.
03
What to include in every email
Transparency, identity and a clear opt-out option.
04
Rights and opt-outs
How to handle them fast and without friction.
05
Data and retention
What you store, for how long and with what security.
06
Compliance checklist
Everything above in one actionable list.
Key figures
1
clear legal basis is the only thing you truly need to prospect in B2B.
document your
1
legitimate interest assessment, documented, before launching campaigns.
100%
of emails must identify you and offer an easy opt-out.
handle opt-outs within
72h
at most is reasonable to handle an opt-out or a rights request.
keep only
what's needed
in data and only for as long as strictly necessary.
all in
1
checklist ready to follow step by step.
Inside the guide
1 legal basis explained without jargon
1 assessment of legitimate interest
1 compliance checklist
What to include in every email
Rights and opt-outs
18 actionable pages
We are Desorbitante
From day one we've helped B2B companies transform the way they generate new business.
We combine human judgement, in-house technology and live data to design multichannel campaigns that help you sell more.
We activate your ideal prospects with personalized outreach, read intent signals and introduce them to you when they're ready to talk sales.
We're a B2B lead generation agency with a difference: we build sustainable systems, designed for the long term, not one-quarter campaigns.
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