01
The role of each channel
What email does best, what LinkedIn does, and what the call does.
Resource hub / Whitepaper
B2B multichannel: the cadence that converts
Email, LinkedIn and call coordinated in a copy-ready 14-day sequence, with the role of each channel and how to personalize at scale.
Download the whitepaper
Multichannel is not about bombarding every front at once. It is about telling a single story, spread across the channels where your buyer already is, in the right order.
This whitepaper gives you a concrete 14-day cadence, the role of each channel, how to coordinate email, LinkedIn and call without overlapping, and how to personalize at scale without losing your mind.
A single channel gets ignored; three coordinated channels get remembered. The secret of multichannel is not volume, it is coordination: making every touch build on the previous one instead of repeating it. This is the cadence we use.Alex Cova · Growth Marketing Manager
Contents
What the whitepaper includes
02
A 14-day cadence
Day by day, ready to put into action tomorrow.
03
Coordinating without overlap
So every touch builds on the previous one instead of repeating it.
04
Personalizing at scale
The 80/20 rule so you do not lose your mind doing it.
05
Multichannel metrics
What to measure when several channels are involved.
06
Mistakes that ruin it
What turns a sequence into annoying spam.
Key figures
x1.8
more replies by combining email and LinkedIn versus a single channel.
the cadence lasts
14
days of cadence, spread across three coordinated channels.
3
channels in sync: email, LinkedIn and call.
personalize the
20%
that has the most impact and automate the rest with judgment.
most people reply on the
4th
touch, not the first; that is why consistency matters.
a maximum of
6-7
touches as a ceiling; beyond that, you annoy instead of persist.
Inside the whitepaper
3 channels coordinated
1 cadence over 14 days
1 sequence ready to copy
The role of each channel
Multichannel metrics
18 pages of actionable content
We are Desorbitante
From the very beginning we have helped B2B companies transform the way they generate new business.
We combine human judgment, proprietary technology and live data to design multichannel campaigns that help you sell more.
We activate your ideal prospects with personalized outreach, read intent signals, and introduce them to you when they are ready to talk sales.
We are a B2B lead generation agency with a difference: we build sustainable systems designed for the long term, not one-quarter campaigns.
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