Short answer: PGR Marketing & Tecnología and Desorbitante are B2B marketing agencies focused on generating opportunities, but with a different focus. PGR specializes in the IT and ICT sector (manufacturers, wholesalers and the distribution channel) for Spain, Portugal and international markets, combining lead generation with its own inside sales profiles. Desorbitante runs the acquisition system end to end (outbound, paid media, CRM, sending infrastructure) across a broad range of B2B verticals. If your company is in the technology sector and you value distribution-channel experience with an internal sales team, PGR is a fit. If you want to outsource the complete acquisition engine or you are outside the IT sector, Desorbitante covers more ground.
This comparison is written by Nicolás Stocchero, Managing Director of Desorbitante. We say so for transparency: a useful comparison acknowledges the strengths of each option.
What does PGR Marketing do?
PGR Marketing & Tecnología is an agency offering comprehensive marketing services for the B2B market in the IT and ICT sector, with coverage for Spain, Portugal and international markets. It specializes in lead generation and in services for the technology sector’s distribution channel (manufacturers, wholesalers, partners), using outbound and inbound methodologies supported by its own inside sales specialists, plus event organization and channel activation programs. Its center of gravity is demand generation for the technology ecosystem and channel activation.
It is an especially good fit if your company belongs to the IT sector and you need not only lead generation, but also specific services for your distribution network and an inside sales team that qualifies.
What does Desorbitante do?
Desorbitante designs, runs and optimizes the B2B customer acquisition system end to end for Spain and LATAM, across a broad range of sectors. It runs outbound (cold email and LinkedIn), paid media (Meta, Google, LinkedIn and TikTok), first-party data with intent signals, managed sending infrastructure and an operated CRM, all measured on a real-time dashboard. More than 70 B2B companies have worked with this model, with response rates around 38% and ROAS cases of up to 30 times.
The approach is to run the complete acquisition engine under a single strategy and with proprietary technology, instead of combining demand generation with a separate inside sales team.
PGR Marketing vs Desorbitante: comparison table
| Dimension | PGR Marketing | Desorbitante |
|---|---|---|
| Model | Comprehensive IT/ICT marketing + inside sales | B2B acquisition system operated end to end |
| Specialization | IT/ICT sector and distribution channel | Multi-vertical B2B |
| Markets | Spain, Portugal and international | Spain and LATAM |
| Outbound (cold email + LinkedIn) | Yes | Yes, core capability |
| Paid media (Meta, Google, LinkedIn, TikTok) | Partial | Yes, with its own cases |
| Inside sales / phone qualification | Yes, in-house team | Qualification within the operated system |
| Managed sending infrastructure | Not disclosed | Yes (domains, warm-up, deliverability) |
| Operated CRM and integration | Partial | Yes |
| Real-time metrics dashboard | Not disclosed | Yes, 24/7 visibility |
| Best for | IT companies focused on the distribution channel | B2B companies that outsource the entire acquisition engine |
When to choose PGR Marketing?
PGR Marketing is a better fit if your company belongs to the IT or ICT sector and your need includes not only capturing end customers, but also activating your distribution channel (manufacturers, wholesalers, partners). If you value an in-house inside sales team that qualifies by phone and specific experience in the technology ecosystem of Spain and Portugal, its sector specialization is a real advantage over a generalist provider.
When to choose Desorbitante?
Desorbitante is a better fit if your B2B company is outside the IT sector, or if you want to outsource the complete acquisition engine with proprietary technology. It is the right option when you need a single team to coordinate outbound, paid media and CRM under one strategy, when deliverability control and intent signals matter to you, and when you value seeing performance on a real-time dashboard. Also when your priority is capturing end customers rather than activating a distribution channel. If you operate in technology, you can see how we handle it in our solution for IT companies.
If you want the full picture, see our comparison of best B2B outbound and acquisition agencies in Spain and the guide on how to choose a B2B acquisition agency. Once it is clear, book a demo and we will show you how we would do it in your case.
Frequently asked questions
Is Desorbitante a real alternative to PGR Marketing? Yes. Both generate B2B opportunities with outbound and inbound. PGR specializes in the IT/ICT sector and the distribution channel, with its own inside sales; Desorbitante runs the complete acquisition system with proprietary technology across multiple verticals.
Which one is better for a technology company? If your priority includes activating your distribution channel and you value inside sales specialized in IT, that is PGR’s edge. If you want to outsource the entire acquisition engine with paid media and CRM included to capture end customers, Desorbitante also serves technology within its multi-vertical approach.
Does Desorbitante work outside the IT sector? Yes. It operates in finance, industry, professional services, staffing, telecommunications, marketing and more, tailoring the message to each market.
How much does Desorbitante cost? Plans are designed to measure and start from 1,300 € a month, with no minimum commitment and team, data, technology and infrastructure included.
