Short answer: Connext and Desorbitante are B2B marketing agencies that serve industrial and technology sectors, but they start from different philosophies. Connext is a benchmark in inbound methodology and the digitalization of sales processes, certified as a HubSpot Partner, with its growth built on attracting demand through content. Desorbitante runs the outbound acquisition system end to end: outbound (cold email and LinkedIn), paid media, CRM and sending infrastructure, with results in weeks. If your bet is building an inbound engine over the medium term, Connext is a fit. If you need proactive, predictable acquisition with a complete operated system, Desorbitante is a better fit.
This comparison is written by Nicolás Stocchero, Managing Director of Desorbitante. We say so for transparency, and because comparing two different models honestly helps more than selling your own without nuance.
What does Connext do?
Connext (the Spanish agency connext.es) is an agency specialized in B2B marketing with a strong focus on inbound methodology and the digitalization of sales processes, with stated specialization in the industrial, technology and SaaS sectors. It is certified as a HubSpot Partner, which validates its expertise in that platform and methodology, and it publishes an annual B2B marketing report that reinforces its topical authority. Its center of gravity is attracting demand through content and nurturing the buyer throughout a long sales cycle, complemented by some outbound acquisition.
It is a good fit if your company, especially in industry or technology, wants to build a sustained inbound engine, lean on HubSpot and has the patience that inbound requires to mature.
What does Desorbitante do?
Desorbitante designs, runs and optimizes the B2B customer acquisition system end to end for Spain and LATAM, with its center of gravity in proactive acquisition. It runs outbound (cold email and LinkedIn), paid media (Meta, Google, LinkedIn and TikTok), first-party data with intent signals, managed sending infrastructure and an operated CRM, all measured on a real-time dashboard, with results that arrive in weeks and not months. More than 70 B2B companies have worked with this model, with response rates around 38% and ROAS cases of up to 30 times.
The approach is to generate opportunities actively and predictably, rather than waiting for demand to mature through content.
Connext vs Desorbitante: comparison table
| Dimension | Connext | Desorbitante |
|---|---|---|
| Philosophy | Inbound-first + sales digitalization | Outbound acquisition operated end to end |
| Outbound (cold email + LinkedIn) | Partial | Yes, core capability |
| Inbound and content | Yes, core capability | Partial |
| Paid media (Meta, Google, LinkedIn, TikTok) | Yes | Yes, with its own cases |
| Anchor platform | HubSpot (certified Partner) | Own stack + integration with the client’s CRM |
| Managed sending infrastructure | Not disclosed | Yes (domains, warm-up, deliverability) |
| Buying intent signals | Partial | Yes, live first-party data |
| Time to first results | Medium-to-long (inbound matures) | Weeks |
| Best for | Industry and tech building inbound over the medium term | Companies that want proactive, predictable acquisition |
When to choose Connext?
Connext is a better fit if your strategy leans on inbound marketing and the HubSpot methodology, and your company, above all in the industrial or technology sectors, is willing to invest in building a demand-attraction engine over the medium term. If you value content authority, lead nurturing throughout long sales cycles and working on HubSpot, its specialization is an advantage.
When to choose Desorbitante?
Desorbitante is a better fit if you need faster and more predictable acquisition results, and you prefer an operated outbound system instead of waiting for inbound to mature. It is the right option when you want a single team to coordinate outbound, paid media and CRM under one strategy, when deliverability control matters to you, and when you value prioritizing who to contact based on real intent signals. Inbound and outbound are not mutually exclusive: if you already have an inbound base, Desorbitante can add the proactive acquisition layer that complements it. To understand the difference, we have an article on demand generation versus lead generation, and you can see how we run demand generation.
If you want the full picture, see our comparison of best B2B outbound and acquisition agencies in Spain and the guide on how to choose a B2B acquisition agency. Once it is clear, book a demo and we will show you how we would do it in your case.
Frequently asked questions
Is Desorbitante a real alternative to Connext? Yes, though they start from different philosophies. Connext is inbound-first on HubSpot; Desorbitante runs outbound acquisition end to end. Both serve industrial and technology sectors, with approaches that are complementary rather than identical.
Inbound or outbound for an industrial B2B company? It depends on the horizon. Inbound (Connext) builds demand over the medium term through content; outbound (Desorbitante) generates opportunities proactively with results in weeks. Many companies combine both: inbound for long-term authority, outbound for immediate pipeline.
Does Desorbitante work with HubSpot or other CRMs? Desorbitante integrates acquisition natively with the client’s CRM, whatever it is. It does not depend on a single platform as the core of its methodology.
How much does Desorbitante cost? Plans are designed to measure and start from 1,300 € a month, with no minimum commitment and team, data, technology and infrastructure included.
