Short answer: Zumo Marketing and Desorbitante are B2B acquisition agencies that run campaigns for Spain and LATAM and deliver qualified meetings, not just contact lists. The main difference is the scope of the system: Zumo focuses on multichannel lead generation with opportunity delivery, while Desorbitante operates the full acquisition system end to end, adding paid media (Meta, Google, LinkedIn and TikTok), an operated CRM and its own sending infrastructure with buying-intent data. If you are looking for a lead generation provider, both fit. If you are looking to outsource the entire acquisition engine with real-time visibility, Desorbitante covers more layers under one roof.
This comparison is written by Nicolás Stocchero, Managing Director of Desorbitante. We say so up front because transparency is part of how we work, and because a useful comparison recognizes where each option shines, not just our own.
What does Zumo Marketing do?
Zumo Marketing is a B2B lead generation agency that runs campaigns for the Spanish and Latin American markets. Its proposition centers on delivering qualified handoffs: filtered opportunities ready for the client’s sales team to convert. It works acquisition with a multichannel system that combines outbound, LinkedIn, content and account-based marketing, with a focus on delivering actionable leads rather than managing the whole downstream funnel.
It is a good option if your company already has a solid sales team that knows how to close, and what you need is to feed that team a steady flow of qualified opportunities without building an in-house prospecting structure.
What does Desorbitante do?
Desorbitante is a B2B growth agency that designs, operates and optimizes customer acquisition systems end to end for Spain and LATAM. The service does not stop at lead delivery: it includes defining the ideal customer profile, building and verifying proprietary data with intent signals, coordinated multichannel operation (email, LinkedIn, paid media and calls), management of the sending infrastructure (domains, warm-up, deliverability) and integration with the client’s CRM, all with a live metrics dashboard.
The operational difference is that Desorbitante acts as the full outsourced acquisition engine, not just the source of leads. More than 70 B2B companies have worked with this model, with results that include reply rates around 38% and cases of ROAS of up to 30 times the paid media investment.
Zumo Marketing vs Desorbitante: comparison table
| Dimension | Zumo Marketing | Desorbitante |
|---|---|---|
| Model | B2B lead generation with opportunity delivery | B2B acquisition system operated end to end |
| Markets | Spain and LATAM | Spain and LATAM |
| Outbound (email + LinkedIn) | Yes | Yes |
| Paid media (Meta, Google, LinkedIn, TikTok) | Lesser focus | Core capability, with its own page and cases |
| Operated CRM and integration | Partial | Yes, native integration with the client’s CRM |
| Managed sending infrastructure | Not disclosed | Yes (domains, warm-up, deliverability) |
| Buying-intent signals | Partial | Yes, live proprietary data |
| Real-time metrics dashboard | Not disclosed | Yes, 24/7 visibility |
| Best for | Companies with a sales team that need more leads | Companies that want to outsource the entire acquisition engine |
When to choose Zumo Marketing?
Zumo Marketing fits best if your priority is solely to generate more qualified leads for a sales team that already works, and you prefer a provider focused on that delivery without it also operating your paid advertising, your CRM or your sending infrastructure. If your bottleneck is only the volume of opportunities at the top of the funnel, a specialized lead generation agency covers that need.
When to choose Desorbitante?
Desorbitante fits best if you want to outsource the full acquisition system and not just lead generation. It is the right option when you need a single team to coordinate outbound, paid media and CRM under one strategy, when you care about controlling the deliverability of your emails so you do not burn your domain, and when you value seeing results in a real-time dashboard rather than receiving a monthly report. It is also the natural option if you do not yet have a mature sales team and need the agency to operate from demand generation through to the booked meeting.
If you want the full picture, see our comparison of best B2B outbound and acquisition agencies in Spain and the guide on how to choose a B2B acquisition agency. Once you are clear, book a demo and we will show you how we would do it in your case.
Frequently asked questions
Is Desorbitante a real alternative to Zumo Marketing? Yes. Both run B2B acquisition for Spain and LATAM and deliver qualified meetings. Desorbitante adds paid media, an operated CRM and its own sending infrastructure, so it covers more layers of the acquisition funnel.
Which is better for a B2B company in Spain or LATAM? It depends on the scope you need. To feed leads to an existing sales team, both work. To outsource the entire acquisition engine with real-time visibility, Desorbitante covers more ground.
Does Desorbitante also do paid advertising? Yes. It runs Meta, Google, LinkedIn and TikTok Ads campaigns optimized for qualified leads, with attribution down to the opportunity. It is a core capability, with cases such as a sustained 30x ROAS.
How much does Desorbitante cost? Plans are designed to measure and start from 1,300 € per month, with no minimum commitment, including team, data, technology and infrastructure.
