The challenge
Where it all started
In mortgages, the cheap lead is the most expensive one: piles of low-intent forms the sales team has to filter by hand, burning hours and morale.
Bayteca needed volume, yes, but above all leads with real intent to sign.
The solution
What we built together
Services delivered
Meta AdsLead qualificationCreatives & landingsMeasurement
We changed the goal of the campaigns: from capturing forms to capturing intent.
- Meta Ads campaigns segmented by buying moment
- Pre-qualification before any lead reaches the team
- Creatives and landing pages built for each mortgage case
- Measurement connected to closed deals, not clicks
The impact
Results that compound
The campaigns sustain a ×7 return on ad spend with a pipeline the sales team can actually handle, without drowning in empty forms.
ROAS ×7 return on ad spend
More success stories
Every business is different; the system is the same: audience, relevance, consistency and measurement.
Revenue ↑ Audifono.es Hearing health Read the story → ×90 users JOMI Services marketplace Read the story → +60 leads MindHead Strategic consulting Read the story →
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