CarbonX
Sustainability and CO2 offsettingSpain
Multichannel prospecting strategy (LinkedIn + cold email) for a certified forest-based CO2 offsetting company, built to connect with the right sustainability decision-makers at the right point in the buying cycle.
reply rate with direct decision-makers on LinkedIn
Where it all started
The carbon offsetting market has a very specific buying window and decision-makers scattered across sustainability, CSR and general management, hard to reach with generic prospecting.
CarbonX needed a way to identify companies genuinely active in offsetting and open a conversation with the right person, without getting lost in volume without criteria.
What we built together
Services delivered
LinkedIn outboundCold emailCRMData segmentation
We built a prospecting engine based on real behaviour, not intuition:
- Segmenting companies by their documented offsetting activity, not just sector or size
- LinkedIn sequences A/B tested to maximise response with short, direct messages
- Prioritising direct sustainability decision-makers over profiles with less decision power
- CRM tracking every conversation through to the budget request
Results that compound
With direct sustainability decision-makers, the system sustains a 49.1% reply rate, well above sector standards, generating a steady flow of active conversations with the people who actually decide on offsetting.
Every business is different; the system is the same: audience, relevance, consistency and measurement.
Want results like these?
Tell us your challenge and we'll show you, with your own numbers, how we'd build your growth system.
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