Dato360
Web design, ecommerce and digital marketing agencyTeruel and Zaragoza, Spain
Dato360 is an agency with 14 years of experience specialising in web design, ecommerce and audiovisual production for three specific verticals: agri-food, tourism and industrial. Desorbitante designed and runs its B2B lead generation system, combining paid advertising and CRM automation.
commercial opportunities generated
Where it all started
Dato360 relied almost entirely on its local network of contacts in Teruel and word of mouth to win new web design and online store projects, with no digital acquisition channel of its own generating demand predictably.
Without a structured CRM or clear segmentation by vertical, each opportunity arrived manually and scattered. This made it hard to scale the business beyond referrals and organic geographic expansion towards Zaragoza.
What we built together
Services delivered
Meta Ads campaign strategy and managementGoHighLevel CRM implementation and automationEmail and LinkedIn outbound segmented by verticalCreative and copy production adapted to each sector
Desorbitante designed a B2B lead generation system segmented by vertical, combining Meta Ads paid advertising with an automated sales pipeline adapted to Dato360's real sales process.
- Meta Ads campaigns segmented into three verticals (agri-food, tourism and industrial), each with its own sales angle and audience.
- Implementation of a GoHighLevel sales pipeline with automatic qualification and follow-up of every opportunity from first contact through to close.
- Creative and copy production in each sector's real language, identifying the client by their product (ham, oil, wine, rural accommodation) instead of generic labels.
- Continuous testing of creative angles by product to optimise cost per lead and identify which messages generate real sales meetings.
Results that compound
As of today, the acquisition system has generated 160 commercial opportunities in Dato360's pipeline, of which 28 are currently at the proposal-sent stage and 16 have already gone through a sales meeting, booked or held. Meta Ads has established itself as the most efficient acquisition channel launched so far for the agency.
Every business is different; the system is the same: audience, relevance, consistency and measurement.
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