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Success story

Mortgage Direct

Mortgages / FinTechSpain

Meta Ads lead generation and buyer qualification for a mortgage broker.

ROAS ×7

return on ad spend

The challenge

Where it all started

A mortgage broker lives off conversations with buyers who will actually sign. The challenge wasn't generating contacts: it was separating browsers from buyers before the team invested its time.

Every badly qualified lead is a wasted call and a hidden cost no campaign dashboard shows.

The solution

What we built together

Services delivered

Meta AdsQualificationAutomationContinuous optimisation

We built acquisition around qualification:

  • Meta Ads campaigns with messaging per buyer profile
  • A qualification flow that scores each lead before handover
  • Automated first contact so the moment is never lost
  • Continuous optimisation with the team's closing data
The impact

Results that compound

The system sustains a ×7 return on ad spend and the team spends its hours on qualified buyers, not filtering forms.

ROAS ×7 return on ad spend
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