Offitravel
Tourism. Train tours across Spain and EuropeSpain
A family-run travel agency with over 20 years of experience and Spain's best direct contract with Renfe. Desorbitante built its acquisition engine on two fronts: end-customer demand via Meta Ads and a B2B resale channel to agencies that didn't exist before.
per qualified lead on its flagship tour
Where it all started
Offitravel had a hard-to-match differentiator, the best direct contract with Renfe in the Spanish market, backed by over 20 years of experience and a 4.8-star reputation with more than 1,000 reviews. Despite this, that edge wasn't translating into predictable demand: customer acquisition depended on one-off campaigns with no clear segmentation criteria or real results measurement, at a time when its target audience, women aged 55 to 70, researches and decides on trips mainly from their phone.
On the B2B side the opportunity was even bigger and completely invisible to the market. Dozens of Spanish agencies and tour operators sell train tours without a direct Renfe contract, losing margin on every ticket they resell. Offitravel had never approached that market systematically: there was no prospecting channel, no qualification process and no message built for that buyer.
What we built together
Services delivered
B2C Meta AdsB2B outreach (LinkedIn and email)CRM and WhatsApp automationCreative production
Desorbitante designed two parallel acquisition systems, one for the end customer and one to open resale relationships with agencies, both supported by the same CRM.
- Meta Ads campaigns with hard qualification forms: only people who accept the tour's reference price and confirm their travel month move on to WhatsApp
- Multichannel B2B outreach via LinkedIn and cold email, segmented by business type (tour operator, DMC, wholesaler), with messages built to open a conversation before selling
- Unified CRM in GoHighLevel with WhatsApp automations by tour, to follow up on every lead immediately without relying on manual tasks
- Ongoing video and image creative production by tour, validated directly with the client before going into production
Results that compound
On Ribeira Sacra, its flagship tour, the Meta Ads system generated 451 qualified leads (people who accepted the reference price and chose a travel month) at a cost of €0.80 per lead. In parallel, the B2B LinkedIn outreach channel reached a 53.7% response rate on accepted connections, well above the usual standards for B2B prospecting in Spain.
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